DECATHLON PARTNERS WITH CAROUSELL

[From Left to Right] Stephan Veyret, CEO of Decathlon Singapore, JJ Eastwood, Senior Vice President, Brand Solutions, Carousell Group and Nathaniel Gregory, Circular Economy & Services Lead of Decathlon Singapore



SINGAPORE – As champions of moving people through the wonders of sport, Decathlon Singapore continues its commitment to its customers with the launch of its Official Decathlon Carousell Store, created in partnership with the leading multi-category classifieds and recommerce marketplace, Carousell.

Official Decathlon Carousell Store



With the new partnership, users can now easily buy and sell quality-assured secondhand bicycles that have been inspected and refurbished by Decathlon on the Carousell platform. Users who would like to sell their bicycle can simply schedule an appointment with Decathlon directly on the Carousell app via the ‘Sell to Carousell Bicycle’ button. Each bike then undergoes meticulous inspection and refurbishing by Decathlon’s seasoned experts before being put for sale on Decathlon's Official Second Life Store on Carousell @decathlon_secondlife. Each secondhand bicycle on @decathlon_secondlife comes with two-year warranty by Decathlon, and users can pay securely with Carousell’s one-click checkout ‘Buy’ button with Buyer Protection.

Both Decathlon and Carousell share common ground thanks to their mutual focus on highlighting sustainable efforts and supporting the circular economy. With the partnership, Decathlon aims to reach an even larger audience by tapping on Carousell’s platform-wide reach of 1 in 3 Singaporeans, many of whom are high-intent secondhand shoppers, amidst the rising demand for more sustainable shopping habits.

Users can make an appointment to trade in their old Decathlon bicycles directly on the Carousell app; Once an appointment has been made, they will have their bikes inspected by Decathlon’s seasoned team



This strategic partnership marks a significant step forward in Decathlon’s commitment to environmental responsibility by making it more convenient for users to participate in the circular economy. By embracing recommerce, Decathlon is not only offering an eco-friendly alternative to its customers but is also contributing to a more sustainable future for the sporting industry, in line with Singapore’s push for adopting more sustainable lifestyles.

The partnership — which is the first-time that Decathlon is bringing its existing bicycle trade-in programme to a recommerce platform in Singapore —  comes on the back of the success of its Second Life programme, which was initially introduced in Singapore in 2022, and allows shoppers to purchase goods that have been returned to Decathlon and refurbished at even lower prices. Decathlon plans in the near future to extend this trade-in programme to more categories of sport.

It also officially marks the launch of Carousell Group's Brand Solutions, streamlining the process for brands to add resale options for their customers. This initiative revolutionises how brands integrate resale, offering everything from bespoke trade-in programs to complete Resale-as-a-Service solutions. Tailored to each brand's unique requirements, it not only champions sustainable shopping but also directly benefits both brands and consumers in today's eco-conscious market.  

Nathaniel Gregory, Circular Economy & Services Lead, Decathlon Singapore, said: “Sustainability has been a core tenet of Decathlon’s business. Besides enhancing our production process to produce quality items in an eco-conscious manner, it is important to further extend our product life cycle. Having a partner like Carousell whose brand and user community are passionate about the circular economy gives us an increased avenue to reach out to more people who can, in turn, be advocates for a more sustainable  future.”

JJ Eastwood, Senior Vice President, Brand Solutions, Carousell Group, said: “Carousell has been at the heart of the circular economy across the region for over a decade, with the goal of making secondhand transactions more trusted and convenient. Our partnership with Decathlon advances this mission, significantly benefiting buyers and sellers alike. Sellers enjoy the convenience of a buyback program. Meanwhile, buyers on Decathlon's Official Second Life Store on Carousell are assured of quality, thanks to thorough inspections and warranties. This partnership marks the first of many new brand partnerships, ranging from trade-in initiatives to end-to-end Resale As A Service programs.”

Find out more about Sell to Carousell Bicycle, powered by Decathlon’s Buy Back initiative, at Decathlon's Official Second Life Store on Carousell at @decathlon_secondlife. Brands keen on exploring partnership opportunities are encouraged to contact Carousell Group for further details at [email protected].