Dodging the GST Curveball

Dodging the GST Curveball, Keeping your Sporting Adventures Affordable!

Concerned about the GST hike in 2024? We stand unwavering, ensuring our commitment to affordability and not raising our prices for all your sporting essentials!

Starting from 1 January 2024, we proudly announce that we will absorb the 1% increase in GST and continue to provide the savings and value to you guys! We wish to assure our customers that while GST is increasing from 8 to 9 percent in the new year, we will keep our prices the same. This is in line with our brand values and we remain dedicated to celebrating the wonders of sport, and making sport accessible to everyone.

At Decathlon, we believe in the transformative power of sports. We know that the way to do it best is to give our customers the best products at the best prices. It’s how we offer real value every day. We also know that buying any product means weighing its quality and price. 

For 40 years, Decathlon has led the way toward high-quality, affordable products with a model that produces the best value-to-price ratio in the market. That means every athlete has access to the most technically sound products and gear at the best prices.

Wondering how we continue to drive value products yet making our prices so affordable? Read on to find out how we do it!

Research & Development

Research & Development

Decathlon is made up of a growing number of Passion Brands, each of which are as unique as the sports they are centered on. By bringing our brands in-house and having our Passion Brands live under one company, we can pool R&D resources and innovations.

Integrated Design

Integrated Design

Designing mass-market products smartly lowers our costs. Our design teams have comprehensive knowledge of each sport's specifications and effective control over both timing and quality, sourcing the best materials. We also optimize materials, components, shapes and assembly to create products that are most useful and efficient for you, our users. 

Every design team is conveniently located where their sport is most accessible and frequently practiced, allowing us to observe and collect feedback from users. This way we can continuously innovate essentials for each sport.  

Manufacturing

Manufacturing

We form long-term partnerships with the best industrial suppliers, who are regularly audited to ensure safe working conditions. Being selective means greater productivity without the compromise of core values such as improved time to market and enhanced risk management.

Logistics

Logistics

Because we control and invest in our logistical organization, we can lower cost and reduce environmental impact. Great prices at the planet’s expense aren’t worth it. We eliminate packaging where it isn't necessary (i.e. no shoe boxes), adopted a cashless policy to reduce our footprint.

Integrated Retailing

Integrated Retailing

Our sports leaders are at the forefront of everything: we interact with users, collect feedback, connect you with the right options, and relay your suggestions directly to our brands. In-store, we observe your preferences to optimize replenishment, and online we observe reviews. Our mission is to deliver the best experience online and in-store, answering questions and gauging product interest to better serve you.

 From offering warranties to providing an omni-channel experience, we always strive for satisfaction. By doing this, we hope to bridge a long-lasting relationship with you, from providing your first set of gear to cheering you on as you grow within a sport. Users first!

Business Model

Business Model

Our integrated business model means low margins. We don’t have non-integrated importers, and we rely on exclusive partners, so there’s no accumulation of margins that falls on you when you purchase with Decathlon. Low margins mean lower prices for you. In addition, we take "smart costs" into account - areas where we save so we can invest in lowering our prices. We don't sponsor teams and we pledge to reduce our marketing bills so we can deliver on the promise of great prices.

We believe in the value of sports for better living, so we focus on maximizing the true value of our products. For over three decades, we’ve innovated our business model along with our products to bring you the best in sports for the best price.

And now with the increase in GST in 2024, we wish to emphasise these values once more. You can count on us to not only keep our prices the same, but to continue delivering amazing value and making sport accessible to the masses. From the team at Decathlon Singapore, we wish you a very-sporty New Year!